STOCKHOLM, Swe. (August 25, 2014) – MIPS AB, the patented Multi-directional Impact Protection System, will be launched in more than 20 new helmet models this year alone. MIPS will be available in helmets across all categories including road, mountain, commuter, youth and women’s bike helmets from 661, Fox, Lazer, POC, Scott Sports, Smith Optics, Sweet Protection, Triple 8, and more.
“Much like how airbags became a safety standard in cars, we see MIPS as an equally important safety component in helmets,” says MIPS CEO Johan Thiel. “For 2015, we are pleased to add several new brand partners and to expand the product offering with some of our long-standing customers.”
The MIPS brain protection system reduces rotational forces on the brain caused by angled impacts to the head. In a MIPS helmet, the shell and liner are separated by a low friction layer that lets the helmet slide relative to the head during impact. The MIPS design was inspired by the cerebral spinal fluid surrounding the human brain, which allows it to slide inside the head on impact. MIPS mimics this protective mechanism by giving the helmet its own low-friction layer which also slides to absorb much of the energy created by an angled blow to the head.
Meet us at Eurobike and Interbike 2014
MIPS will display the new helmets during Eurobike, August 27-30 in Friedrichshafen, Germany and Interbike September 10-12 in Las Vegas, Nevada.
Eurobike August 27 to 30 2014 – Booth FW-98
MIPS was founded based on research at the Royal Institute of Technology, Stockholm (KTH) and the Karolinska University Hospital. MIPS’ safety technology (Multidirectional Impact Protection System) addresses the shortcomings in today’s helmets by introducing a protection against rotational forces, which the brain is exposed to in most hits or falls. The most severe brain injuries and concussions are often the result of such rotational forces. MIPS is currently available in ski/snowboard, bicycle, equestrian and motorcycle helmets. For more information on MIPS visit: mipshelmet.com
For more information contact: Johan Thiel, CEO of MIPS AB,
E-mail: email@example.com Mobile: +46 73-399 65 88