2 February, 2015
MIPS welcome new client Pret Helmets
Pret is very excited to be offering MIPS® technology this coming 15/16 season with all of our new Pret X helmets. MIPS® commitment to safety driven by science really speaks to both of our companies visions to create better, safer and more innovative helmets. The science behind MIPS® technology is impressive and it’s a great compliment and upgrade to our Pret X helmets. We look forward to our new collaboration with MIPS®!
Says Pret’s Brand Manager Brandon Fratto
Below is the formal press release:
Stockholm, SWEDEN: MIPS AB is proud and excited to welcome new client Pret Helmets based out of Park City, Utah. Not only do their helmets rock the design, but MIPS AB and Pret Helmets are on the same page when it comes to providing a product that never gets between our athletes and the perfect run. Passion without compromise joins our two camps.
Pret Helmet’s transparent design offers up the full experience taking nothing away from its technology and safety. The passion to marry transparent design with the ultimate safety and technological advances available is precisely why the MIPS AB and Pret Helmets relationship is such a good fit – for our products, for technology, and most importantly, for your brain.
Transparent design means weight matters and we know lighter is better and more meaningful in extreme conditions. Transparent design means perfect ventilation and temperature control. Transparent design means peace of mind in all terrain. Transparent design recognizes we’re all different and that the perfect dial adjustment can give the edge needed to succeed – however defined.
A strong commitment to safety driven by science really speaks to both company’s visions to create better, safer and more innovative helmets. Together, MIPS AB’s solid technology and Pret’s solid design produce greatly enhanced helmets.
“Enhancing one of the highest safety standards available with extraordinarily well designed helmets brings you peace of mind and a safer brain, and this is something MIPS AB and Pret Helmets are totally and unabashedly transparent about! “ states MIPS AB CEOJohan Thiel.
Download the press release here