STOCKHOLM, SWEDEN — [January 8, 2026] — Mips, a global leader in helmet-based safety technology, is proud to announce that Mikaela Shiffrin is joining the Mips athlete team. As a vocal advocate for athlete health and safety, Shiffrin’s partnership with Mips underscores a shared commitment to performance, safety, and pushing the boundaries of what’s possible, on and off the slopes. 

“Safety is a non-negotiable part of my performance,” said Shiffrin. “To compete at the highest level, I need to trust that every piece of my equipment is doing its job, especially my helmet. What gives me confidence in Mips is how much effort they put into understanding the kinds of impacts we actually experience in our sport. Knowing how rigorous they test their solutions against rotational motion, allows me to focus fully on skiing, and perform at my absolute best.” 

Mips technology is designed to help redirect rotational motion away from the head in certain oblique impacts, which are one of the most common causes of brain injury. While many traditional helmets primarily address linear forces, helmets with the Mips safety system include a low-friction layer that is designed to allow the head to move 10-15mm inside the helmet during impact, helping to redirect harmful rotational motion. 

For any athlete, professional or not, this added layer could make a critical difference. 

“Welcoming Mikaela to the Mips team is an incredible milestone,” said Max Strandwitz, CEO of Mips. “Her commitment to the sport and to pushing boundaries aligns well with our values and the Mips mission of leading the world towards safer helmets. Her decision to wear a helmet equipped with Mips technology truly sends a message about the importance of addressing rotational motion at every level.” 

With close to 100,000 tests conducted in the Mips lab, and partnerships with helmet brands across cycling, snow sports, motorcycle sports, equestrian disciplines, and occupational safety, Mips continues to lead the charge in advancing helmet safety. 

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Stockholm, Sweden – Mips AB (publ), a world-leader in helmet-based safety, has signed an agreement to acquire Koroyd. Koroyd is a pioneer in the development of advanced impact protection technology for head and body safety, which is complementary to Mips’ technology. The merger combines the knowledge of two innovation-driven companies, dedicated to advancing protection for consumers and professional users.

On December 11, 2025, Mips announced its acquisition of Koroyd, strengthening the company’s world-leading helmet safety technology portfolio with complementary technology. Recognizing the potential synergies between the two brands and their respective technologies, Mips and Koroyd will continue to operate separately under their respective leadership teams.

“The acquisition of Koroyd marks another important step in Mips’ long-term strategy to strengthen our position as the leader in helmet safety. This acquisition positions the group uniquely in the market and enables interesting entries into other adjacent product areas. The acquisition is in line with our strategy and also serves as a springboard into adjacent product safety areas”, says Max Strandwitz, CEO and President of Mips, adding:

“The brands will continue to operate separately under their respective strong leadership teams, but we jointly see exciting synergies, especially in product development and marketing, as well as in the strength of combining knowledge from two fantastic innovation-driven companies. This acquisition expands our offering in advanced protection solutions and helps us continue to drive the development of safer products for consumers and professional users.”

“From the beginning, Koroyd has been built on a culture of purposeful innovation, solving real problems with solutions that genuinely improve protection whilst putting the user experience first. In Mips, we have found a partner who shares that ethos entirely”, says John Lloyd, Founder of Koroyd.

“Together, I am convinced that this combination will accelerate our diversification strategy. Our technologies are naturally complementary and together form a platform that strengthens partners, delivers on the strong demand for both brands and expands what is possible in protection. Above all, it’s the shared values, collaborative mindset and long-term vision that make this partnership a natural evolutionary step. This shared foundation makes the future extremely exciting, and I couldn’t be more enthusiastic to be part of building it”, adds John Lloyd.

About Mips

Mips specializes in helmet-based safety and is a world-leader in this area. Based on an ingredient brand business-model, Mips’ safety system is sold to the global helmet industry. The technology is based on over 25 years of research and development together with the Royal Institute of Technology and the Karolinska Institute, both located in Stockholm, Sweden. Mips’ headquarter with 87 employees engaged in research and development, sales, marketing and administration is in Stockholm, where its product and technology test facility also is located.

About Koroyd

Koroyd was founded in 2010 around the mission of engineering a safer tomorrow. Today its technology portfolio has diversified into a multi-dimensional energy management platform that spans head protection, body and hand protection in verticals that include sport, motorsport, defence, industrial safety and child restraint systems.

Koroyd’s tireless pursuit of smarter, safer and more sustainable protective solutions underpins its 99 granted patents and award-winning innovations. From its original, transformative impact absorption technology to the leading-edge safety solutions under development in its state-of-the-art laboratory, Koroyd offers scientifically researched, rigorously tested and user validated integrations to brand partners, with optional fullscope design and development consultancy. Since its incorporation 15 years ago, Koroyd has achieved continuous growth year after year, reinforcing its position as the leader in impact protection. Koroyd is engineered for advanced protection and designed for peace of mind.

More information: https://mipscorp.com/

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STOCKHOLM (June 5, 2025) – Mips, a global leader in helmet-based safety technology, is thrilled to announce the addition of Honda HRC Castrol MotoGP rider Joan Mir to Team Mips. As one of the premier riders, racing in the highest class of motorcycle racing, Joan joins a growing roster of elite athletes who trust in Mips. Partnering with helmet brand and long-time Mips collaborator Kabuto, Joan is racing with the F-17 GP Mips helmet, featuring the Mips® Integra TX solution.

Joan, who has been a constant force in MotoGP, has been riding with the Mips’ system since the start of the 2025 season, underscoring his commitment to safety. As an athlete competing in one of the world’s most high-speed, high-stakes sports, Joan Mir’s decision to race with a helmet featuring Mips technology reflects his steadfast belief that safety should never be compromised.

“For me, racing is all about precision and protection,” said Joan Mir. “I’ve experienced a challenging start to the season, with a number of incidents. The Kabuto helmet and the inclusion of Mips safety system gives me the confidence to push my limits.”

Mips continues to grow its presence in motorcycle racing. Having supported the Honda HRC MXGP team since 2019 Mips has built a robust roster of elite athletes including five-time MXGP World Champion Tim Gajser – as well as motocross phenom and fellow MXGP World Champion Jorge Prado, and former MotoGP front-runner and race winner Aleix Espargaró. The company is also the Official Safety Partner of MXGP for the second consecutive year.

“We are proud to welcome Joan Mir to Team Mips,” said Max Strandwitz, CEO of Mips. “His dedication to pushing boundaries on the track aligns with the work that we do at Mips and our mission to be leading the world towards safer helmets. We are happy to have Joan be part of that mission and to see that the interest in helmet safety in racing is growing.”

This partnership highlights the growing presence of Mips in motor sports, with the company’s innovative technology already trusted by top athletes across multiple disciplines. As Joan takes to the track, he will be part of a movement that continues to inspire riders around the world to prioritize their safety.

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Mips, a global leader in helmet-based safety, is proud to welcome four-time world champion Jorge Prado to Team Mips, as the elite motocross athlete embarks on his U.S. racing debut with the Monster Energy Kawasaki team.

In addition to being the official safety partner of the MXGP and long-time sponsors of the Honda HRC MXGP team; Prado joining Team Mips further enforces the company commitment to motocross and the advancement of rider safety within the sport.

“Joining Team Mips is an exciting step for me,” said Prado. “In motocross, every detail counts — and helmet safety is a huge part of that. I’m proud to work with a brand that’s constantly innovating to protect riders like me.”

Following a dominant career in the FIM Motocross World Championship (MXGP), where he racked up four world titles and an all-time record of 149 holeshots, Prado now takes on a new challenge: the SuperMotocross World Championship (SMX), starting with the Pro Motocross series on May 24, 2025.

“We’re happy to have Jorge Prado join Team Mips, extending our team in motocross. Jorges’s career and qualities as a rider speak for themselves, and we’re looking forward to being part of his U.S. adventure,” said Max Strandwitz, CEO of Mips. ”He represents qualities that are fully aligned with us here at Mips and our mission to be leading the world towards safer helmets.”

Prado enters the American series after recovering from a shoulder injury sustained earlier this year during the Monster Energy AMA Supercross Championship. Now fully focused on the outdoor season, he’s expected to be a key contender in the 450 Class.

As a member of Team Mips, Prado joins a growing roster of top athletes across motor, snow, and bike sports — all united by a shared commitment to elevating helmet safety awareness and inspiring riders at every level to use the right helmet.

Prado will race in the Fox V3 RS helmet equipped with Mips® Integra Split — a cutting-edge safety system engineered to help reduce rotational motion during certain angled impacts.

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STOCKHOLM, Sweden – [May 14, 2024] – Mips, a global leader in helmet-based safety, today announces a significant adoption of its technology by World Tour cycling teams. In 2024, a staggering 87% of women’s teams and 83% of men’s teams have chosen helmets equipped with the Mips® safety system, demonstrating a clear commitment to prioritizing athlete safety.

“This adoption by World Tour teams reflects the growing understanding of rotational motion and its impact on head injuries,” said Max Strandwitz, CEO of Mips. “We’re proud to see so many of the world’s best riders using helmets with Mips technology.”

The Mips safety system is designed to address dangerous rotational motion, a common cause of concussions and other forms of traumatic brain injuries (TBI). The low-friction layer integrated within helmets equipped with Mips technology aims to redirect rotational motion away from the head, with the intention to reduce the risk of brain injury.

This World Tour team adoption mirrors the broader market trend of Mips technology integration. Over 150 helmet brands worldwide offer helmet models equipped with the Mips safety system across various categories, including cycling, snowsports, motorsports, equestrian, and industrial safety.

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STOCKHOLM, SWEDEN; April 18, 2024 – Mips, a global leader in helmet-based safety, and Husqvarna, one of the world’s leading manufacturers of innovative forest, lawn and garden products, today announces their official partnership to amplify helmet safety for the forestry industry.

According to the U.S. Bureau of Labor Statistics, forestry is among the industries with the highest fatality rate of all occupations. Of the common accidents that workers experience, struck by incidents can cause a range of injuries, from cuts and bruises to traumatic brain injuries (TBIs) and fatalities.

Proper PPE usage, and head protection in particular, is critical to keep forestry workers safe. Most helmets available today are designed to protect workers from linear impacts, or those directly to the crown of the head. Yet the majority of accidents occur at an angle, therefore exposing the wearer’s head to rotational motion – a leading cause of TBIs.

Together, the two Swedish-based organizations Mips and Husqvarna will launch a forestry helmet equipped with the Mips® safety system later this year. This will be the first Husqvarna safety helmet with Mips technology and also the first helmet with the Mips safety system in the forestry industry globally.

“Husqvarna is an industry leader in developing solutions for the field of forestry,” says Max Strandwitz, CEO at Mips. “We are thrilled to partner with them to bring our safety technology to the forestry industry, and to expand to this industry as we continue true to our mission; to lead the world to safer helmets.”

“We are delighted to announce our partnership with Mips, pioneers in head protection technology. By incorporating Mips’ advanced safety systems into our helmets, we aim to enhance the level of safety for Husqvarna users worldwide, demonstrating our ongoing commitment to setting high standards of safety in the industry”, says Carl-Magnus Lunner, Product Manager Head PPE & climbing equipment at Husqvarna.

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STOCKHOLM (April 12, 2023) – Mips, a global leader in helmet-based safety, today announces its latest partnership in off-road motorcycle racing as the Official Safety Partner of the 2024 FIM Motocross World Championship (MXGP). The MXGP features stops at some of the most renowned motocross venues around the globe. For 2024, you will find the distinctive yellow Mips logo along the tracks, signifying the commitment to raising awareness of rotational motion and advancing helmet safety standards. The partnership will also include the first international Safety Symposium, a gathering of partner brands, riders, media, and industry leaders to educate and engage in insightful conversations around helmet safety and Mips’ mission to lead the world to safer helmets.

“We’re thrilled to become MXGP’s Official Safety Partner,” said Max Strandwitz, CEO of Mips. “Helmet safety is paramount in the high-speed, high-risk world of off-road racing. With the MXGP’s global footprint, we have the chance to connect with and educate motorcycle enthusiasts around the world. Our upcoming Safety Symposium also presents a unique opportunity to showcase the latest advancements and educate on the dangers of rotational motion. At Mips, we see industry standards as a baseline, not a finish line.”  

The Mips safety system can already be found inside the helmets of many top MXGP and MX2 racers, including Team HRC’s Tim Gajser, a five-time World Champion and Team Mips member. The success of riders wearing helmets equipped with the Mips safety system is undeniable. As racers with Mips technology appeared on the podium 42 times (MXGP – 14, MX2 – 28) and won nearly half (16/38 motos) of the races in 2023. The 2024 season is already off to a strong start. Tim Gajser earned his first win of the season in Argentina and currently sits in second place overall as the championship gears up for the MXGP of Trentino on April 14^th.

David Luongo, CEO of Infront Moto Racing: “We are delighted to welcome Mips as the Official Safety Partner of the 2024 FIM Motocross World Championship. Safety is a top priority in our sport, and this collaboration underscores our commitment to advancing helmet safety standards. With Mips’ innovative technology and dedication to raising awareness, we look forward to promoting safer racing environments for our athletes and fans worldwide.”

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Stockholm, Sweden; April 10, 2024 – Mips, a global leader in helmet-based safety and experts in dangerous rotational motion, is expanding its solutions and integrations into more helmets and styles. Led by its recently announced innovative Virtual Test Lab (VTL) and new solutions like Mips® Integra Split, Mips® Air Node and Mips® Integra TX, over 150 helmet manufacturers (in categories like bike, snow, moto, equestrian etc.) around the world trust the Mips safety system to be added to their products.

The classic yellow Mips low friction layer that most people have seen in helmets for years is still there. But most new helmets with Mips technology today feature a system that is even more integrated and sometimes almost invisible when you look inside the helmet.

“We’re committed to making helmet-based safety more accessible to everyone,” said Mips CEO, Max Strandwitz. “By expanding our range of solutions and integrations into more helmet models and styles, we’re making it easier for riders and other helmet users to choose the helmet best fitted for their needs, taste in style, and fit. But for Mips, progress and innovation don’t stop there. We view industry standards as a baseline, not a finish line. We’re constantly pushing the boundaries of helmet safety through research and development, true to our mission: to lead the way to safer and more sustainable helmets.”

All Mips safety systems are engineered to meet the same criteria within redirection of rotational motion and are designed to provide safety beyond industry standards.

Mips provides a wide range of solutions to meet the differing needs of the many types of helmet users. Please see the different solutions listed below and you can see more from the whole range here;

Mips® Essential Core: Designed to help reduce rotational motion in oblique impacts through low friction. Simple, yet efficient. A perfect introduction to the Mips safety systems, it can be found in helmets used for bicycling, horse riding, motorcycle riding and skiing.

Mips® Evolve Core: Mips Evolve Core is a system designed for use in a wide variety of helmets intended for activities such as skiing, horse riding, bicycling and motor sports. With its refined fit and light construction, Mips Evolve Core has become our most popular helmet safety system.

Mips® Air Node: Fasteners are designed to release at oblique impacts to help redirect rotational motion. The Mips Air Node system provides omnidirectional movement with minimal changes to the original helmet. It is especially suitable for highly ventilated, lightweight helmets, as the system itself adds practically no extra weight or volume.

Mips® Elevate Core: Rotational movement for harness helmets in oblique impacts. Hard hats were initially developed to protect against falling objects and are now used for workplace safety throughout the construction industry and many other workplaces.

Mips® Integra Fuse: A premium solution for omnidirectional movement. The system is comfortable, and durable, and adds no stack height to the helmet. It can be found in helmets used for biking, skiing, motorsports and horse riding.

Mips® Integra Split: The design of the Mips Integra Split provides seamless integration, a comfortable fit and gives designers freedom to incorporate greater ventilation in the helmet. The system provides omnidirectional movement for helmets with ample EPS coverage.

Mips® Integra TX: An invisible solution that provides omnidirectional movement. Mips Integra TX is useful in moto, equestrian, and snow helmets, where comfort is vital. The system is integrated in the comfort padding and is attached to the helmet with hook-and-loop fabric or existing attachment points inside the helmet.

As more helmets utilize the Mips safety systems, consumers demand progressively more integrated versions of the systems. Mips aim is to minimize the presence and visibility of the safety system without compromising the level of redirection of dangerous rotational motion to the head for any of its products. That means making Mips technology something that the user never has to manage or sometimes even notice.

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STOCKHOLM, SWEDEN; March 22, 2024 – Mips, a global leader in helmet-based safety, just unveiled its 2023 Sustainability Report. Detailing the organization’s continued dedication to implementing sustainable practices across its products (environment), employees, supply chain, and products (helmet safety), the report reveals that Mips has reduced emissions (Co2e) per solution by an average of 20.8% compared to 2022.

Mips is increasingly committed to more sustainable practices throughout each facet of the organization to limit environmental impact, applying those values in its value chain, and prioritizing social and workplace responsibility for employees. It continues to participate in the UN Global Compact, whose guiding principles are incorporated into Mips’ Code of Conduct and daily operations, and supports the Science Based Target initiative (SBTi) limiting global warming to 1.5°C. Mips also adheres to the UN’s Sustainable Development Goals, focusing and aligning on the specific goals where the company can maximize its impact, in addition to the Global Reporting Initiative (GRI) to understand and communicate its environmental impact.

Mips puts a great level of dedication into its sustainability efforts. The company’s analysis of sustainable practices includes everything from its products’ raw materials, manufacturing suppliers, wellbeing of employees, gender equality, social responsibility, and more.

Some highlights from the report, and how Mips achieved these results include:

• Reduced emissions (Co2e) by an average of 20.8% per unit sold compared to 2022; Made possible by analysis of climate impact through the GHG (Greenhouse Gas) Protocol, clear data on emissions from raw materials used and manufacturing suppliers, and the use of post-industrial recycled plastic in certain of Mips’ solutions as described below.
• Offered suppliers 100% post-industrial recycled plastic for, among others, Mips’ most sold solution, an important step in providing a circular product offering, which includes CO₂-neutral manufacturing and the use of recycled and recyclable materials.
• Performed three third-party audits of its three most strategic suppliers to ensure a thorough evaluation of their compliance with Mips’ Code of Conduct and the ten principles of the UN Global Compact.
• Achieved and surpassed a breakdown of 46/54 percent distribution of women to men in the workplace, including its Chinese subsidiary, as Mips actively works to reverse the trend of a male-dominated helmet industry.

During the previous year, Mips had worked closely with various stakeholders to rank 23 areas of sustainability to prioritize, in what has been summarized as a materiality analysis to ensure Mips’ sustainability efforts are moving the needle. Both Mips and its stakeholders believe raw material is the area where Mips can have the greatest impact, and research has been done into its raw material usage, emissions, bio-based plastics, and a circular product offering.

Please find the complete report on the link here.

About Mips

Mips specializes in helmet-based safety and is a world-leader in this area. Based on an ingredient brand business-model, Mips’ safety system is sold to the global helmet industry. The technology is based on over 25 years of research and development together with the Royal Institute of Technology and the Karolinska Institute, both located in Stockholm, Sweden. Mips’ headquarter with 82 employees engaged in research and development, sales, marketing and administration is in Stockholm, where its product and technology test facility also is located. The Mips share is listed on Nasdaq Stockholm.

Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips® safety system has been included in more than 1,000 helmet models worldwide.

Further information: www.mipsprotection.com

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Stockholm, Sweden; February 2024 – Following a successful debut in 2023, Mips remains committed to promoting safety in equestrian sports and supporting the world-class event as it returns in 2024. The partnership underscores Mips’ dedication to enhancing safety standards and its mission to lead the world to safer helmets.

CEO Max Strandwitz expresses enthusiasm for the ongoing collaboration, stating, “After our successful debut in 2023, we are proud to continue the collaboration with this exceptional event as the official safety partner. In equestrian sport, safety plays an essential role, especially due to the horse as a partner. We are, therefore, pleased to have the opportunity at this international show to encourage equestrian enthusiasts and professional athletes to wear a helmet – both on and off the horse.”

The Gothenburg Horse Show serves as a premier platform for Mips to advocate for helmet usage and raise awareness about rotational motion, a common cause for concussions and other head-related injuries in equestrian accidents. The collaboration allows Mips to engage with a diverse audience, from passionate equestrian enthusiasts to seasoned professionals, emphasizing the importance of protective gear in reducing the risk for injuries.

As Mips continues to break new ground in helmet-based safety technology, their collaboration with the Gothenburg Horse Show exemplifies the shared commitment to advancing safety standards in equestrian sports. The 2024 edition of the show promises to be an exciting chapter in this ongoing partnership, where Mips continues to champion safety, innovation, and the well-being of riders and their trusted equine partners.

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