Our mission is leading the world to safer helmets. Here’s everything you need to know about helmet safety.
We all fall from time to time. Luckily, most falls are minor. A skinned knee, a dirty kit, but you keep going. Sometimes, however, the impact is greater. You hit the ground hard. Anyone who has crashed and hit their head—on the pavement, dirt, snow or ice—knows it’s almost always an angled impact. This is why Mips® products exist. Our low-friction layer inside the helmet allows multi-directional movement of 10-15mm on certain angled impacts, intended to help reduce rotational force to the head.
Mips gives you the confidence to follow your passion. Whether you’re training for fitness, riding to work, heading out on the mountain, or playing team sports, our mission is safety for helmets.