Mips continues into Second Year as Official Safety Partner at Gothenburg Horse Show 2024

Mips, a global leader in helmet-based safety, proudly announces the continuation of their partnership with the prestigious Gothenburg Horse Show as the official safety partner for the second consecutive year.

Stockholm, Sweden; February 2024 – Following a successful debut in 2023, Mips remains committed to promoting safety in equestrian sports and supporting the world-class event as it returns in 2024. The partnership underscores Mips’ dedication to enhancing safety standards and its mission to lead the world to safer helmets.

CEO Max Strandwitz expresses enthusiasm for the ongoing collaboration, stating, “After our successful debut in 2023, we are proud to continue the collaboration with this exceptional event as the official safety partner. In equestrian sport, safety plays an essential role, especially due to the horse as a partner. We are, therefore, pleased to have the opportunity at this international show to encourage equestrian enthusiasts and professional athletes to wear a helmet – both on and off the horse.”

The Gothenburg Horse Show serves as a premier platform for Mips to advocate for helmet usage and raise awareness about rotational motion, a common cause for concussions and other head-related injuries in equestrian accidents. The collaboration allows Mips to engage with a diverse audience, from passionate equestrian enthusiasts to seasoned professionals, emphasizing the importance of protective gear in reducing the risk for injuries.

As Mips continues to break new ground in helmet-based safety technology, their collaboration with the Gothenburg Horse Show exemplifies the shared commitment to advancing safety standards in equestrian sports. The 2024 edition of the show promises to be an exciting chapter in this ongoing partnership, where Mips continues to champion safety, innovation, and the well-being of riders and their trusted equine partners.

About Mips

Mips specializes in helmet-based safety and is a market leader in this field. Based on an ingredient brand business model, the Mips® safety system is sold to the global helmet industry. The Mips® safety system is patent-protected and based on 25 years of research, testing, and development in cooperation with the KTH Royal Institute of Technology, and the Karolinska Institute, both located in Stockholm, Sweden. The company’s headquarters and the test center are also located there, with more than 80 employees working in research and development, sales, marketing, and administration.

Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips® safety system has been included in more than 1,000 helmet models worldwide.

Further information: www.mipsprotection.com

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