Mips Technology Gains Momentum with Near-Universal Adoption by World Tour Teams
STOCKHOLM, Sweden – [May 14, 2024] – Mips, a global leader in helmet-based safety, today announces a significant adoption of its technology by World Tour cycling teams. In 2024, a staggering 87% of women’s teams and 83% of men’s teams have chosen helmets equipped with the Mips® safety system, demonstrating a clear commitment to prioritizing athlete safety.
“This adoption by World Tour teams reflects the growing understanding of rotational motion and its impact on head injuries,” said Max Strandwitz, CEO of Mips. “We’re proud to see so many of the world’s best riders using helmets with Mips technology.”
The Mips safety system is designed to address dangerous rotational motion, a common cause of concussions and other forms of traumatic brain injuries (TBI). The low-friction layer integrated within helmets equipped with Mips technology aims to redirect rotational motion away from the head, with the intention to reduce the risk of brain injury.
This World Tour team adoption mirrors the broader market trend of Mips technology integration. Over 150 helmet brands worldwide offer helmet models equipped with the Mips safety system across various categories, including cycling, snowsports, motorsports, equestrian, and industrial safety.
About Mips
Mips specializes in helmet-based safety and is a world-leader in this area. Based on an ingredient brand business-model, Mips’ safety system is sold to the global helmet industry. The technology is based on over 25 years of research and development together with the Royal Institute of Technology and the Karolinska Institute, both located in Stockholm, Sweden. Mips’ headquarter with 82 employees engaged in research and development, sales, marketing and administration is in Stockholm, where its product and technology test facility also is located. The Mips share is listed on Nasdaq Stockholm.
Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips® safety system has been included in more than 1,000 helmet models worldwide.