13 February, 2020

MIPS is leading the world to safer helmets

Adding 25 new brands and 135 new helmet models under 2019 must be seen as a good sign that MIPS is becoming more and more of a standard in most types of helmets today.

MIPS, the Swedish brain safety technology company that has been leading the way in helmet-based brain safety with over 20 years of research, has just presented their year-end report for 2019. The report shows a continued and strengthened trust in the brand with a total of 103 brands and 583 helmet models on the market together with MIPS’ partner brands, also showing a net sales increase by 39%.

“The MIPS’ brand is continuously being strengthened through repeated best in test acknowledgments by independent testing in- stitutions, positive articles in several sport and category specific media and a broader offering

of helmet brands. This has led to an increased consumer demand for helmets branded with the yellow MIPS logotype”, says Max Strand- witz, CEO, MIPS.

“We have also noted that more and more customers have taken the strategic decision to offer the MIPS BPS in all their helmet models. The American helmet brand Specialized re- ceived a great response in bicycle media when communicating their all-in commitment with MIPS some time ago. During the quarter, we saw two additional examples of this when the lifestyle helmet brand Nutcase as well as Bollé announced that they intend to implement the MIPS BPS in all their bicycle and snow helmet models. Naturally, we are very pleased with these brands’ commitment to offer safer hel- mets”, Max Strandwitz concludes.

Media contact:

Greg Fisher, TRUE Communications,
greg@truecommunications.com,
+1 707 495 3756 (US)

 

Marcus Lindgren, MIPS,
marcus.lindgren@mipsprotection.com,
+46 70 111 21 21 (EU)

About MIPS

MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden. MIPS is the world leader in this field and cooperates with 103 helmet brands that offer 583 models equipped with MIPS BPS on the global helmet market.

The company’s headquarters, with 38 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility. For more information, visit www.mipsprotection.com