At Mips, sustainability isn’t a separate ambition. It’s built into what we do.
Protection does more than reduce injuries. It helps people move with confidence – to cycle to work, spend time outdoors, stay active, and choose healthier ways to travel through everyday life. These choices support physical and mental well-being, and contribute to healthier, more livable communities.
Protection can contribute to positive ripple effects on three levels:
Source: American Association of Neurological Surgeons
Impact isn’t only defined by what protection enables, but also by how it’s delivered.
Our ambition is clear: a 90% per unit sold reduction in CO₂ emissions over ten years. That means looking beyond our own operations and acting where our influence matters most.
per unit sold reduction in CO₂ emissions over 10 years
Protection does more than reduce injuries. It helps people move with confidence – to cycle to work, spend time outdoors, stay active, and choose healthier ways to travel through everyday life. These choices support physical and mental well-being, and contribute to healthier, more livable communities.
Sustainable progress doesn’t happen in isolation – especially not in a value chain as interconnected as ours. Challenges like longevity, circularity, and end-of-life don’t belong to one company or one product. They’re shared across the whole protection industry and require shared solutions.
That is why we work closely with our customers to innovate together, from the drawing board to integrated technology and full-scale production of finished products. We also work with leading universities to move research out of papers and into products used in real life. Explore how we do it.
Built on 30+ years of research, testing and real-world insights.
Built on a tradition of functional design and respect for nature.
Dedicated Mips experts work closely with partners to share knowledge and develop tailored solutions.
of net sales invested every year into research & innovation
tests annually in Mips’ test labs
years of research
Tracking how small details can make a big difference over time.
decrease in emissions per sold product the last 5 years
units sold leads to increased protection for potentially 50 million people globally to date
We don’t count progress only in dollars or emissions. We count it in lives that can keep moving. That is the logic behind everything we are building next.
We want more people protected. More helmets with Mips’ technology means more people benefiting from reduced risk of brain injury – in everyday cycling, winter sports, riding, motorcycling, and on construction sites.
Within our addressable market, 195 million helmets are sold every year. Most still don’t include rotational protection. That gap is where we are going.
We want recycled materials to be the starting point, not the upgrade. We are not there yet, but the direction is set. We are testing. Doing pilots. Partnering up with brands to co-create sustainable solutions. In five years, our ambition is circularity built in.
We want to reach our long-term climate target within five years – covering the value chain, including Scope 3. Material choices, supplier energy transition, and smarter design are how we get there.
Taken together, this is how sustainability stays inseparable from our core business: scaling protection, strengthening partnerships, and reducing environmental impact – starting in the details, and delivering at scale.
Perhaps we can answer some of them
We want our sustainability claims to be easy to check. So here’s how we define and calculate the key terms used across this site.