Helmet-Based Safety Leader Collaborates Closely with Universities to Remain at the Leading Edge

Mips’ sustainability initiatives for employees extend to universities to enhance innovation

Stockholm, Sweden; July 06, 2023 – Mips, a global market-leading helmet-based safety technology company, recently communicated its sustainability strategy, which is focused on three areas: its employees, products, and supply chain. In line with the company’s legacy of pioneering the industry, Mips aims to attract and retain employees with skills and passions that contribute to its mission; to lead the world to safer and more sustainable helmets.

At Mips, sustainability extends to its employee initiatives; the company’s core values regarding the working environment, human rights, the environment, and anti-corruption are integrated into each business facet. Mips works closely with universities both in Sweden and worldwide in an effort to maintain an active dialogue and ensure access to the skills necessary for its success long term. University students are encouraged to write their thesis in collaboration with the company. Several of those collaborations have also resulted in students being offered employment.

Mips believes that a strong corporate culture is critical to amplifying innovation and that it adds immense value to its employer proposition, increasing the company’s competitiveness when it comes to talent acquisition. This is achieved through coaching leadership, good cooperation, engaged employees, and the continued monitoring of both the leading innovations and talent, outside of its organization.

Most recently, Mips’ collaboration with the Royal Institute of Technology (KTH) in Stockholm led to not only three master theses but innovative changes in business and its way of working. These include:

● Master Thesis with Royal Institute of Technology (KTH) on testing fracture properties of EPS (expanded polystyrene insulation) foam under various conditions.

○ The result: a deeper understanding of material properties and specific thresholds for maximum loading, which will improve Mips’ predictions of how new helmet designs will perform in certain impact scenarios.

● Master Thesis with the Royal Institute of Technology (KTH) on the friction between different materials, which included working with an experimental test rig to measure friction at conditions typical for helmet testing, in terms of relative velocities, pressure, temperature and more.

○ The result: a friction test method, a design suggestion for a rig, and a further understanding of the challenges of measuring dynamic friction properties.

● Master Thesis with Royal Institute of Technology (KTH) on how to integrate sustainability into product development processes to ensure that every new generation of Mips products improves in terms of its carbon footprint.

○ The result: an improved product development process, including relevant sustainability metrics for each part of the product development process.

In 2022, Mips signed up for the UN Global Compact and has since embedded the Ten Principles of the UN Global Compact into its Code of Conduct. Furthermore, Mips created a new ambitious sustainability roadmap based on its value chain emission analysis in 2022: In line with the Paris Agreement, Mips’ targets are approved by the Science Based Targets initiative (SBTi), to do its part in limiting global warming to 1.5°C.

Mips works with universities across the globe to not only educate and advance students but to amplify Mips’ position at the forefront of both safety and sustainability.

More information on Mips’ sustainability initiatives can be found here.

About Mips

Mips specializes in helmet-based safety and is a market leader in this field. Based on an ingredient brand business model, the Mips® safety system is sold to the global helmet industry. The Mips® safety system is patent protected and based on 25 years of research, testing, and development in cooperation with the KTH Royal Institute of Technology, and the Karolinska Institute, both located in Stockholm, Sweden. The company’s headquarters and the test center are also located there, with more than 70 employees working in research and development, sales, marketing, and administration.

Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips® safety system has been included in more than 1,000 helmet models worldwide. Further information: www.mipsprotection.com