How Helmet-Based Safety Leader Prioritizes Diversity, Equality, and Inclusion Through Hiring Practices

Mips Achieved Its Goal of a 40-60 Gender Distribution in the Workplace

Stockholm, Sweden; November 1, 2023 – Mips, a global leader in helmet-based safety, has achieved a gender distribution of 48% women to 52% men, well in line with their goal of a 40-60 gender distribution in the workplace.

Gender diversity is a critical component of success at Mips. The helmet industry has traditionally been male-dominated and Mips is actively working to reverse that trend by prioritizing diversity in the business.

Mips has actively worked to expand beyond its traditional network to secure gender-diverse candidates and noticed a significant number of women apply to jobs within the company. Mips also focuses on using inclusive language that resonates with a bigger audience and doesn’t exclude anyone based on gender stereotypes. With employee sentiment surveys on participation, autonomy, harassment and discrimination, leadership, and meaningfulness, teams discuss results on a regular basis, bolstering a culture of openness and inclusiveness where everyone’s opinion matters regardless of gender, age, and background.

This culture can be found throughout every aspect of Mips’ business operations, from how the company expresses itself and how employees speak to and treat one another, to how the office is decorated and graphic expression in general.

In 2022, Mips signed up for the UN Global Compact and has embedded the Ten Principles of the UN Global Compact into Mips’ Code of Conduct. Mips works to ensure that the ten principles of the UN Global Compact concerning human rights, labor law, the environment, and anti-corruption are upheld throughout its value chain, including its hiring and human resources policies.

The emphasis on Mips’ mission, “leading the world to safer and more sustainable helmets,” and its focus on a higher purpose is a draw across genders. Emphasizing the work that can make a difference in people’s lives has attracted a diverse talent base to work towards these goals. 

“Mips has actively pursued gender diversity through various initiatives. We began by carefully considering the image we wished to project and have since evolved from being identified solely as an inclusive engineering company to a highly inclusive organization that truly values the diverse talents and backgrounds of all of our team members,” explained Max Strandwitz, CEO of Mips. “Mips aspires to lead in helmet safety, and in our pursuit of excellence, we believe that mirroring the gender diversity of our planet is a fundamental step towards achieving our goal.”

More information on Mips’ sustainability initiatives can be found at

About Mips

Mips specializes in helmet-based safety and is a market leader in this field. Based on an ingredient brand business model, the Mips® safety system is sold to the global helmet industry. The Mips® safety system is patent-protected and based on 25 years of research, testing, and development in cooperation with the KTH Royal Institute of Technology, and the Karolinska Institute, both located in Stockholm, Sweden. The company’s headquarters and the test center are also located there, with more than 80 employees working in research and development, sales, marketing, and administration.

Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips® safety system has been included in more than 1,000 helmet models worldwide.

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