Motorcycle Industry Icon Carey Hart Becomes Mips Ambassador

The freestyle motocross pioneer, former championship-winning race team owner, and prominent industry businessman will serve as a safety ambassador for the Swedish company through his longstanding ties with Mips partners Fox Racing and Bell Helmets.

Hart’s impact on the motorcycle industry spans decades. He is perhaps most known for being the first person to complete a backflip aboard a dirt bike 21 years ago, which helped push the sport of freestyle motocross into the mainstream. Upon his retirement from competition, Hart transitioned into race team ownership, where he, partner Ricky Carmichael, and rider Ken Roczen captured the 2016 AMA Pro Motocross Championship under the RCH Racing banner. Hart’s influence crossed over from off-road and into the hugely popular cruiser segment when he became an ambassador for Indian Motorcycles and introduced his popular philanthropic organization, The Good Ride.

Perhaps most importantly, Hart is a loving husband and devoted father to two children. Family serves as the cornerstone of all Hart’s endeavors and also serves as the foundation of his ambassadorship with Mips, where together this newfound partnership will aim to raise awareness around head protection and encourage the utilization of added safety in helmets.

“Protect yourself, protect your family – a guiding principle that motivated me to get more involved with head protection and helmet safety”

Carey Hart

“As a freestyle competitor, racer, and lifelong rider, I know first hand that your choice of a helmet can be a life-changing decision. Mips has invested more than two decades of research into its technology and continues to make improvements to its patented safety system. The peace of mind and increased level of trust I feel whenever I strap on a Fox or Bell helmet equipped with Mips’ technology is something I hope all riders take advantage of, and I’ve made the commitment to put my wife and kids in helmets that only feature the yellow dot. If it’s good enough for me then I know it’s what’s best for them.”

Photo: Fox

With a talent-rich collection of ambassadors from a diverse range of backgrounds and sporting disciplines, Mips continues to grow as a global force of helmet safety advocacy. Its core mission is to use the voice and influence of the most prominent and successful athletes from around the world to raise head protection awareness and lead the world towards the utilization of safer helmets. Each athlete is invested in using their own experiences to encourage all people, regardless of age, skill level, or preferred sport, to make the right decision when purchasing helmets.

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About Mips

Mips specializes in helmet-based safety. Based on an ingredient brand model, the Mips’ system is sold to the global helmet industry. Mips solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden.

Mips is a leader in helmet safety technology focusing on rotational energies and cooperates with 121 helmet brands that offer more than 729 models equipped with Mips’ system on the global helmet market. The company’s headquarters, with 53 employees in research and development, sales, marketing, and administration are located in Stockholm together with the test facility. For more information, visit

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