11 December, 2020
Team Mips Signs Mountain Bike Champion Brandon Semenuk
MIPS, the world leading helmet based safety technology company,
today announces the latest champion to join Team Mips: Brandon
Semenuk, the Canadian freeride mountain biker. Semenuk is widely regarded as the greatest mountain biker in the world. He is a threetime gold medalist at the FMB World Tour; three-time Red Bull Rampage winner and five-time Red Bull Joyride winner.
Semenuk is the second athlete to join Team Mips; the first being the Swedish freeskier Henrik Harlaut, one of the most accomplished skiers in X Games history, who was announced alongside Team Mips’ founding in September 2020. Team MIPS is a global force of helmet safety advocacy led by athletes from across the world, spanning a diverse range of backgrounds and professional sports including cycling, skiing, motorcycle/motocross and more. The core mission of Team Mips is to raise head protection awareness and lead the world towards using safer helmets. Its athletes, above all, will draw upon their own experiences to encourage all people, regardless of age, skill level, or preferred sport, to make the right decision when purchasing a helmet.
Many of the athletes have either experienced a head injury personally or have worked in close proximity to those who have. “Mountain Biking is my biggest passion, having longevity in the sport matters to me most, that’s why I understand the importance of having the best equipment. I feel that MIPS is leading the way with added safety in helmets and making it available to action sports athletes around the world. I’ve known many people, many of my close friends, who have experienced brain trauma from sport. That’s why I’ve always chosen a MIPS helmet and that’s why I’m so excited to join the team and help spread such an important message.”