“I know many people, many of close friends, who have experienced brain trauma from sport – That´s why I chose a helmet with the Mips system integrated.”
Date of Birth: 2 February 1991
Disciplines: Freeride Mountainbike/ Rally
Place of Birth: Whistler, British Columbia, Canada
Brandon Semenuk, the GOAT, was once a young boy who grew up in Whistler, British Columbia, Canada – renowned as the mountain bike paradise.
With an older brother already riding, Brandon was greatly influenced and began riding at the age of 6. By the time he was 9 years old, he started competing in cross country on the BC circuit and participated in his first BC Cup Race at the same age. With a combination of passion and talent, it did not take long before he began dominating the cross-country circuit.
At age 14, Semenuk turned his focus to freestyle mountain biking and made the transition to freeriding, marking the start of a new era. In 2011 and 2012, he won the Freeride Mountain Bike World Tour overall title (with six wins on the tour in 2012 alone) and claimed a silver medal at the X Games debut of slopestyle mountain biking in Germany in 2013. He also won his first Red Bull Rampage appearance in 2008, aged just 17.
Brandon hosted “Life Behind Bars,” his own YouTube series that followed him as he rode around the world, as well as his home turf. It was an instant success, and he enjoyed it so much that he took time off the competitive scene to focus on it solely in 2013. After a while, however, he felt it was time to get back to competing and to show that he could still stand on top of the podium – bringing home the win at Red Bull Joyride in 2015 and the season-opening contest at Crankworx Rotorua in March 2016.
Today, Brandon has combined most of his passions in life, heavily focusing on filming. He still manages to make time for competitions now and then and is still regarded as one of the best freeride mountain bikers today. The entire community is always eagerly waiting for his next move to see what he might bring to the scene.
To read the full interview with Brandon Semenuk and his partnership with us here at Mips, follow this link.